How does the problem recognition stage of the business buying decision process differ for straight rebuys and new-task buys?
What will be an ideal response?
For straight rebuy purchases, this step may occur because the company has run out of paper, pens, or garbage bags. In this case, the order is placed and the decision-making process ends. The need for new-task purchases often occurs because the firm wants to enhance its operations in some way or take advantage of some new opportunity. For new-task purchases, problem recognition is simply the first stage in a multi-stage process that ends with postpurchase evaluation.
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Which of the following statements is true regarding secondary data sources?
A) Data collection from secondary sources is time consuming. B) It is usually less expensive than primary data. C) The data gathered is tailored to the manager's needs. D) Secondary data sources are usually consulted after exhausting primary sources.
The monetary value charged to customers for the performance of services sold is called a(n)
A) asset B) net income C) capital D) revenue
The standard cost sheet provides the input standards needed to compute the total amount of inputs allowed for the actual output, an essential component in computing efficiency variances
Indicate whether the statement is true or false
Your speech will be more effective if you have audience rapport. Rapport can be defined as A) a bond connecting the speaker with the audience
B) the awareness of topic importance. C) an understanding of key points. D) the ability to hear clearly.