Once a person perceives that another person's emotional intensity is escalating, the negative spiral has begun.

Answer the following statement true (T) or false (F)


True

Communication & Mass Media

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The average U.S. adult spends more than ____ of his or her waking life with the mass media

a. 20 percent b. 30 percent c. 50 percent d. 75 percent

Communication & Mass Media

Which of the following statements is true about polychronic time orientations?

A. In a polychronic orientation, time is linear, with events happening one after the other. B. People who have a polychronic concept of time hold that time can be gained, lost, spent, wasted, or saved. C. In cultures with polychronic time orientations, schedules are less important than personal obligations. D. Punctuality, completion of tasks, and adherence to schedules are more valued in cultures with polychronic time orientations.

Communication & Mass Media

One of the objectives of the American Greetings campaign was to do which one of the following?

a. have the target audience send a gift b. have the target audience buy a card c. build its email contact list d. engage more American Greetings shoppers online

Communication & Mass Media

Roberto is attending a speech by his favorite author, sponsored by his book club. By which group of social traits is Roberto being influenced?

a. choice b. birth c. recreation d. convenience

Communication & Mass Media