________ allows a company to reap the benefits on international scale and stay responsive to local market dynamics
A) A transnational strategy
B) Licensing
C) Global strategies
D) Joint ventures
E) Customization
Answer: A
Explanation: In a transnational strategy, a company uses a hybrid approach as it attempts to reap the benefits of international scale while being responsive to local market dynamics.
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In marketing terms, B2B stands for ________
A) buyer-to-buyer B) buyer-to-business C) business-to-buyer D) business-to-business E) bank-to-business
What are the three essential elements of a powerful brand?
What will be an ideal response?
Richard received a low score on his performance appraisal because he did not create project-specific data management plans as part of his job as a clinical data manager. However, Richard has not received training on creating such plans and will likely get a low score on this part of his appraisal again next year. This suggests Richard’s appraisal falls short of which reason for conducting performance appraisals?
A. Communication B. Decision making C. Motivation D. Ranking E. Punishing
Improvisation is connected to the entrepreneurial mindset because:
a. it helps develop objective thinking b. it helps develop the ability to change direction quickly c. it helps develop linear thinking d. it helps develop comedic timing