Who among the following is most likely to recognize actions as unethical?
a. Rebecca has noticed that most of her colleagues often use office supply for personal use.
b. Jason has noticed that all his managers agree that it is okay to plagiarize to a small extent.
c. Sarah's organization does not provide any guidelines on ethical behavior.
d. David has noticed for the first time a colleague misrepresenting data in a report.
ANSWER: d
David is most likely to see his colleague's action as unethical. Marketing professionals who perceive fewer ethical problems in their organizations tend to disapprove more strongly of "unethical" or questionable practices than those who perceive more ethical problems.
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