A group who highly admires their leader is less likely to engage in groupthink than a group
with an unpopular leader.
Indicate whether the statement is true or false
FALSE
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The adage, "Say what you mean and mean what you say," exemplifies a high-context culture
a. True b. False
The "Talk About Giving: A Game Where Everyone Wins" case proves that
a. A big idea can work across several creative executions b. A big idea can pop into your head when you least expect it c. Children are a vast, untapped advertising market d. Philanthropy beats charitable giving every time
A marketing campaign is being created to promote the footwear company, FreeFoot,as the company plans its newstores. What components should the PR manager keep in mind while creating the campaign?
a. She should cover the eight essential elements of a good written plan. b. She should use Robert's rules of order. c. She should include a large portion of the budget for out-of-pocket expenses. d. She should mask the internal and external barriers to the success of the campaign.
As an opponent for a policy proposition, which of the following questions should
you NOT ask yourself in establishing your strategy of opposition? (a) What is the advocate's burden of proof and has she met it? (b) Has the advocate implied one or more values that she asks the audience to accept without explaining the value(s)? (c) Has the advocate used the "traditional" need-plan-advantage structure for developing the proposition? (d) Does the advocate's reason for change contain assumptions that are unwarranted because she has not offered adequate proof and reasoning for these assumptions?