Planet Beverage's heavy financial involvement with freestyle skiing competitions and support of beach volleyball tournaments are examples of
A. exhibitions.
B. field marketing.
C. premiums.
D. event marketing.
E. contests.
Answer: D
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You usually do not need permission to use a person's name or photograph in a marketing or sales message
Indicate whether the statement is true or false.
Which one of the following is a time management skill that can help sales professionals in achieving success:
A. Always overcommit to nonessential tasks at the expense of core work tasks. B. Try not to be selective in prioritizing time and spend time on high-priority tasks. C. Do not worry about of the time needed to complete tasks. D. Always maintain a systematic account for the outcomes you aim to achieve before allocating time to achieve these outcomes. E. Avoid following a plan to allocate efforts across goals, activities, and time periods.
Explain why counteroffers are not effective against electronic agents.
What will be an ideal response?
A number of applicants
(a) was, (b) were unprepared for the screening interview.