Low dividends may increase stock value due to the advantage of tax deferral that comes with
capital gains.
Indicate whether the statement is true or false
TRUE
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The actual success of a social marketing program should be evaluated in terms of the program objectives
Indicate whether the statement is true or false
When developing scales for international research, the researcher must pay special attention to details that can make the measurement instrument specific to the country in which the instrument will be used
Which of the following should be of concern to the marketing researcher when developing scales for international research? A) Special attention should be devoted to determining equivalent verbal descriptors in different languages and cultures. B) Scale endpoints and the verbal descriptors should be employed in a manner that is consistent with the culture. C) It is critical to establish the equivalence of scales and measures used to obtain data from different countries. D) All of the above are correct.
Which of the following is the main goal for XFormation salespeople in terms of product strategy?
A) Create products that customers really want to buy instead of products that the company wants to sell. B) Understand all the training products they sell and how to customize a package for the customer. C) Examine how they can add value for customers so the customers will continue to contract with XFormation on a long-term basis. D) Give a presentation to the customer after planning out the objectives carefully ahead of time. E) Understand the customer's needs and what and how they need to buy.
________ users of accounting information are not directly involved in running the organization.
Fill in the blank(s) with the appropriate word(s).