The Diffusion of Innovations Perspective:

A. Tracks how audience research is very rarely helpful in marketing new products.
B. Traces the spread of and adoption of new ideas of technologies across
individuals.
C. Studies client needs across a continuum of customer service fallacies.
D. States that improved sales come from higher quality products.


B

Communication & Mass Media

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All of the following are true about the purpose statement for your speech EXCEPT

A) It serves as a blueprint for your speech. B) It is written from the speaker's point of view. C) It describes the impact you would like the audience to experience as a result of hearing your speech. D) It identifies what an audience member who hears your speech should be able to do. E) It alludes to the main points of your speech without specifying the order of the main points.

Communication & Mass Media

A type of diagram in which numerical values are represented in the height or size of the column is a ________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

A university team convened to address the problem of student retention. Which step in the Reflective Thinking Sequence is the most important step for solving this problem?

a) define the problem b) develop a list of criteria c) list solutions d) select a single solution

Communication & Mass Media

Discuss situations in which you have displayed at least three of the six types of power. Be sure to define the types of power in your response

What will be an ideal response?

Communication & Mass Media