Answer the following statement(s) true (T) or false (F)
1. Reviewing all of the chapters and giving yourself the title of social media guru means you are able to take on the social media world.
2. Learning does not stop after building a strong foundation of social media strategy.
3. Brand protection is not necessarily a focus for the future for social media professionals.
4. Treating your work in social media like a professional sport is one way to continue to stay relevant in the field.
1. False
2. True
3. False
4. True
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Josh is giving a presentation to his employees about the new bonus program for those who meet the quarterly sales goal
His employees care very much about the program, but they are having difficulty making a decision about whether to support it because of some of its vague requirements. Which of the following persuasive strategies should Josh use to help his employees makea decision about supporting the program? a. Build personal credibility with the audience. b. Strengthen the audience's resistance to counterpersuasion. c. Acknowledge their concerns and present new information to alleviate those concerns. d. Give the audience a reason to care about the issue. e. Provide the audience with information.
According to Kluckhohn and Strodtbeck, which of the following is NOT a question that each culture must address?
A) What is the nature of human beings? B) What is the relationship of humans to each other? C) What is the relationship of humans to space? D) What is the human orientation to activity?
Understanding Maslow’s Hierarchy helps you as a creative person to:
a.To develop a brand that relates to what consumers want b.Work with the rest of the team c.Sell ideas to the media team d.Recognize a brand among all the available brands
When the Coca-Cola Company tried to translate the name of its popular soft drink into Chinese, the translation read
A) "Drink the elixir of the Gods" B) "Sunshine soda" C) "Don't drink this garbage" D) "Live long and prosper" E) "Bite the wax tadpole"