According to the model developed by social psychologist John Kinch, what directly affects or alters our behavior?
A. our responses to other's behavior
B. our attitudes and beliefs
C. our perceptions of other's responses
D. our innate self-concept
Answer: C
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A food and beverage manufacturer advertised its probiotic-cultured yogurt in a health magazine. In the advertisement, there were several quotes made by a famous actress who consumes the yogurt daily. What is this technique called?
a. Source credibility b. Channel c. Audience analysis d. Trialability
________ is one of the four steps in the public relations process
A) Publicity B) Planning C) Promotion D) Programming E) Propaganda
Explain the difference between static and dynamic nonverbal communication.
What will be an ideal response?
Each culture determines the use of time as they see fit. What is this phenomenon called?
a) Chronemic b) Oculesics c) Articulation d) Kinesics