Internal controls are used to ensure proper accounting for transactions
Indicate whether the statement is true or false
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Each of the following statements about the use of decorative models is true, except:
A) the presence of a decorative model improves ad recognition, but not brand recognition B) attractive models produce higher levels of attention than do less attractive models C) the presence of an attractive model produces higher purchase intentions for any type of product D) the presence of a decorative model influences the affective component of attitude
Why might a business use a combination of direct, indirect, and mixed marketing channel systems?
A) to have total control over the quality of customer service B) to lower the risk of distributing products to end-users C) to attain maximum profits at minimum cost D) to reach different target markets cost effectively and to deliver the service level expected by target customers E) to comply with legal requirements that limit a business from having too much control over the distribution of products to consumers
Subway restaurants are positioned as offering healthy, great-tasting sandwiches
________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafés. A) Category-based positioning B) Need-based positioning C) Noncomparitive positioning D) Straddle positioning E) Price-quality positioning
Exploratory research is typically large scale and more expensive than other research techniques
Indicate whether the statement is true or false