___________ listening helps us to check understanding and let the speaker know that we acknowledge and accept his or her feelings

Fill in the blank(s) with correct word.


Answer: Active

Communication & Mass Media

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Because broadcast media are intimate, their style is conversational. The relaxed style means that the leads, or first paragraphs, in broadcast stories, including news stories, are "soft."

Indicate whether the statement is true or false

Communication & Mass Media

One job the PR person won't have to do is to prepare a news release about the speech

Indicate whether the statement is true or false

Communication & Mass Media

Matching

1) an actual object A) symbol 2) a word, sound or visual device that represents an image, sound, concept, or experience B) thought 3) the mental process of creating an image, sound, concept, or experience triggered by an actual thing or the word used to represent it C) referent

Communication & Mass Media

In an actuating speech about saving whales, a short-term incentive would be

a. telling listeners how whales benefit the environment. b. giving listeners a refrigerator magnet with a phone number or email for the “whale watch association.” c. asking listeners to write letters urging Congress to pass stricter laws. d. all of the above e. none of the above

Communication & Mass Media