Trish asks her customer, "Who do you buy your supplies from now?" Which type of question is this?
A) confirmation
B) probing
C) survey
D) need-satisfaction
E) referral
C
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Define customer failures and list four methods to tackle them
What will be an ideal response?
Which of the following is an evidence-based guideline for using money as a motivator?
A. define and measure performance accurately B. make rewards contingent on satisfaction C. reward employees randomly D. use monetary rewards only
Research indicates that about half of lost customers leave due to price considerations
Indicate whether the statement is true or false
All of the following are ways that managers use managerial information except
A) to evaluate the company's stock performance B) to evaluate the performance of a company's operations C) to support long-term planning decisions D) to determine the cost of manufacturing a product