A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. The supplier is most likely to be differentiated on its ________
A) innovativeness
B) reliability
C) insensitivity
D) resilience
E) accuracy
A
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For marketers, media-sharing sites such as YouTube or Flickr are social media tools best used to
A. encourage customers to engage with the firm and experience its products. B. develop customer education and engage with other users. C. energize customers and stimulate excitement for its products. D. develop customer education. E. stimulate excitement.
The rule of necessity:
a. requires that decisions in formal adjudicative hearings be in writing b. requires that decisions in formal adjudicative hearings be in writing and supported by findings and conclusions c. requires that decisions in formal adjudicative hearings be in writing and supported by findings and conclusions as well as reasons and bases for the decision d. none of the above
You are about to form a partnership. You want to make a partnership agreement which will protect your interests in the event that your partner decides to retire. Which of the following is TRUE?
A) Your agreement should have a buy-sell clause in it. B) Your agreement should contain a method for determining the value of the business. C) Your agreement should provide for your partner's shares to be appraised in the event of your making an offer for them. D) Both A and B E) All of the above
Why is it important for marketers to understand the product life cycle?
What will be an ideal response?