A glitzy shopping mall, a mail-order catalog, a television shopping network, and an e-commerce Web site are all examples of ________

A) marketing concepts
B) value chains
C) monopolies
D) marketplaces
E) strategic business units


D

Business

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Which of the following types of compensation scheme should be used when management is more interested in long-term goals rather than simply selling as much volume as possible?

A) a straight commission B) a straight salary C) a trade allowance D) an incentive payment

Business

A good statistic for analysis of asset utilization for a bus line is the passenger load factor

Indicate whether the statement is true or false

Business

What are some low-cost research alternatives for nonprofit organizations?

What will be an ideal response?

Business

If a criminal client agrees to plead guilty to a lesser crime and thereby receive a lesser sentence, that client is agreeing to:

A) a plea bargain. B) a plea trial. C) a plea booking. D) a plea summons.

Business