Social class has declined as a method of segmentation as a result of ________.
A. stores appealing to everyone
B. the increase in minority consumers
C. readily available credit flattening the classes
D. higher education rates in the United States
E. wealthy individuals spending lavishly on luxury products
Answer: C
You might also like to view...
Which two companies are sourcing product components from small-scale enterprises, which in turn are helping preserve old-growth forests as well as economic opportunities in Brazil?
A) Ford Motor Company and Armani B) Daimler AG and Hermes C) General Motors and Hugo Boss D) Volkswagen and Coach E) Coca-Cola and Nestlé
What are five factors retailers consider in setting retail prices?
What will be an ideal response?
A ________ is the logic that guides the selection of a particular marketing mix to achieve marketing objectives
A) promotional strategy B) media strategy C) marketing-mix strategy D) media plan E) media-mix model
Which of the following is considered a part of factory overhead cost?
A) Sales commissions B) Depreciation of factory buildings C) Depreciation of office equipment D) Direct materials used