The _____ matches revenues with the costs associated with earning those revenues and is not sensitive to the timing of expenditures
a. tax basis of accounting
b. modified accrual basis of accounting
c. cash basis of accounting
d. accrual basis of accounting
e. present value basis of accounting
D
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A promise lacks consideration if a person promises to perform an act or do something he or she is already under an obligation to do. This is called a(n) ________
A) illegal consideration B) preexisting duty C) gift promise D) illusory promise
Locking in customers by making it difficult or expensive for customers to move to another product is called establishing high ________.
A. product standards B. entry barriers C. switching costs D. brand value E. technological dependency
Diversity of citizenship exists when the parties to a lawsuit are from different states and wish to have their case tried in a(n) ____________________ court
Fill in the blank(s) with correct word
Premium Sports Apparels came up with an ad for shorts that are specially designed for athletes. The ad, which was featured in a sports magazine, shows how these shorts do not shrink over time and are made of a light fabric that helps keep the wearer dry and cool. With respect to positioning strategies, the company is using positioning by
A. distribution intensity. B. product user. C. product demographics. D. cultural symbols. E. product class.