Explain either the representative or the liaison role of managers
What will be an ideal response?
Answer:
The liaison role of managers is to communicate between higher level executives & lower level teams to share important information between higher levels & lower levels & make sure that the expectations are clear for the lower level.
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Which groups are considered “active agents” in the money cycle?
a. Owners and advertisers b. Players and owners c. Advertisers and TV networks d. Advertisers and the public
In recent years, which of the following has driven the development of corporate ethics codes?
a. increased globalization b. decline of mainstream media c. changes in issues management d. increased IMC campaigns
How you carry your body has been shown to have little influence on how others perceive you
Indicate whether the statement is true or false.
Centuries ago, humans needed other people to help them gather food and protect them if attacked. Today, we still need people to help us survive daily life. This is one of the principles of the ______.
A. relational closeness hypothesis B. cognitive valence theory C. dual process model D. affection exchange theory