Explain the reasons for conducting a company situation analysis.
What will be an ideal response?
A firm should conduct a situation analysis in order to determine the strategic issues and problems that need to be addressed through the next three steps of the strategic planning process: setting objectives, developing strategies, and implementing and controlling strategies.
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Which of the following is the objective of selective distribution?
A) attaining maximum possible control over the brand's equity B) offering limited product differentiation through a moderate number of outlets C) achieving maximum efficiency through standardization of products D) maximizing sales by making the product available through a great number of outlets
After assessing the market growth potential and market competitiveness in Mexico for his company's baby products, Harmon wanted to evaluate market access. To do this, Harmon would consider
A. profitability and customer buying behavior. B. ease of accessing or developing distribution channels and brand familiarity. C. the number of competitors, entry barriers, and product substitutes. D. the current size of the market and the expected growth rate. E. ease of pricing control and number of promotional outlets.
In order to hire graduates and postgraduates of microbiology, Arthur, the human resource (HR) manager at Kartholfen, a pharmaceutical company, decided to arrange a career fair at Plausom University. In the context of HR planning, this scenario best illustrates _____.
A. external recruitment B. employee selection C. employee separation D. management development
ICANN is the managing body that controls the allocation of IP addresses
Indicate whether the statement is true or false