According to ______, affectionate communication is a biologically adaptive behavior that contributes to human viability and fertility by improving health and fortifying the body’s flight or fight system.

A. cognitive valence theory
B. the intimacy process model
C. adaptive value theory
D. affective exchange theory


D. affective exchange theory

Communication & Mass Media

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Why should public relations practitioners be sensitive to women as an audience?

A) If they are not, they may be threatened with lawsuits. B) The male market is dwindling steadily. C) Women now exert more political and social control than ever. D) Women account for 25 percent of the U.S. workforce. E) They are more likely than ever to be coworkers.

Communication & Mass Media

Intensional orientation refers to the tendency to __________.

A. view people, objects, and events in terms of how they are labeled rather than in terms of how they actually exist B. respond to things as they are rather than as they are labeled or talked about C. see the middle ground as well as extremes D. group unlike things together and to assume that because they have the same label, they are all alike

Communication & Mass Media

In factual argumentation, arguments about _________ focus on units of argument

that call the audience's attention to why the consequences of what has happened, is happening, or will happen are important. (a) effect (b) inherency (c) significance (d) extenuation

Communication & Mass Media

To help the audience understand how the new traffic flow would work, Ishtar compared it to pushing a cart around the grocery store. Ishtar was creating a __________ by providing similarity between the two concepts.

A. archetype B. definition C. malapropism D. signature

Communication & Mass Media