Which of the following best defines branding?
A. It features building and maintaining a favorable identity and image of the company and/or its products or services in the mind of the consumer.
B. It involves hiring commercial market research agents to conduct a thorough market research before entering a market with unique products.
C. It primarily involves marketing through a mobile device which assists the customers with personalized information.
D. It involves creating new product lines within a company in order to expand and develop the company's product portfolio.
E. It includes making use of more than one marketing channel to reach a huge number of customers and to cover a large geographical area.
Answer: A
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Which of the following is a specific governance responsibility of the Board of Directors of a public corporation?
a. Managing and reviewing operations. b. Approving corporate strategy. c. Implementing effective internal controls. d. Selecting the external audit firm.
Considering yourself when deciding on a topic involves choosing an area that is ______ to you since you will be spending considerable time researching it and presenting it.
a. novel b. interesting c. understandable d. believable
Which of the following is not considered to be a major user group by the GASB?
A. Citizen groups. B. Government executive branch officials. C. Investors and creditors. D. Legislative and oversight officials.
Due to supply rationing, a buyer is being allotted 90% of her total orders. As a result, the buyer inflates her subsequent orders in an attempt to meet her real needs for demand. This strategy is known as:
a. Stockpiling b. Bullwhip ordering c. Order fulfillment d. Shortage gaming