Consider Deal and Kennedy'sCorporate Cultures: The Rites and Rituals of Corporate Lifeand Peters and Waterman'sIn Search of Excellence. Why were these books so popular in the business world? Why were these books not embraced whole-heartedly by the academic community?
What will be an ideal response?
Answers will vary.
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Hidden agendas are destructive forces which act as powerful negative motivators
in most people. Indicate whether the statement is true or false.
Via e-mail, a public relations firm asked a journalist to write a feature column on a new product to be launched by its client. Since the journalist had no prior contact with the firm, she deleted the e-mail without even reading it
What guideline for pitching by e-mail should the PR team have followed? a) Establish a relationship b) Use a succinct subject line c) Send a blast e-mail d) Include attachments Consider This: The PR firm should capture the journalist's attention. LO 14.7a: Explain various attention-capturing methods of story pitching14.7b:List elements of pitching a story by e-mail
The producers of a new TV series approached a famous footwear design company in hopes of filmingpart of an episodein the company's showroom
Thecompany'sPRrepresentative negotiated the terms and conditions with the producers, and the company allowed the filming of the episode in its showroom. What is the benefit of showing the products of the company on the TV show, and why? a. It is a good vehicle to promote the products; it generates publicity. b. Views and opinions are told directly to the public; the public decides its choice. c. It is relevant to the show; each product plays a part in the storyline and generates public interest. d. The actors in the show use the products in their daily lives; the need for an advertisement becomes redundant.
If a photographer wants to bring viewers and the subject of the photo nearer, without providing any additional information such as environmental details, what type of shot should the photographer use?
a) Close-up b) Long range c) Midrange d) Compositional focus