A demand matching strategy in which production is geared toward producing whatever amount of goods are needed to meet demand is a ______ strategy.
A. level
B. product
C. chase
D. mixed
C. chase
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African Americans, Hispanic Americans, and Asian Americans are all examples of ________ segments
A) life cycle B) psychographic C) ethnic group D) social class E) geocoding
Explanatory research is used to ________
A) understand the relationship between independent and dependent variables B) generate ideas in a new area of inquiry C) uncover information at the outset in an unstructured way D) describe marketing variables E) quantify observations that produce insights unobtainable through other forms of research
Differences among members’ attitudes, beliefs, and values are known as ______.
A. deep-level diversity B. diversity C. surface-level diversity D. ethnicity
Marcia was describing a humorous ad to her friend, who asked her what product it was for. She said she didn't know because there were so many ads on TV that she got them all mixed up. This demonstrates the problem advertisers have with ________.
A. frequency B. reach C. clutter D. impact E. volume