Nielsen's PRIZM features lifestyle clusters of every U.S. neighborhood based on geo-coding
Indicate whether the statement is true or false
TRUE
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Posting a firm's Web address on a shopping bag used to carry merchandise sold at a brick-and-mortar store is a form of:
A) brand reinforcement B) brand spiraling C) interactive marketing D) virtual marketing
If one of your firm's customers is "stretching" its accounts payable, this may be a nuisance but it does not represent a real financial cost to your firm as long as the customer periodically pays off its entire balance.
Answer the following statement true (T) or false (F)
Jeff's Website Design and Data Storage deals directly with corporate customers online and builds websites and data storage to specifications after an order is placed. By reducing the firm's storage and carrying costs, this example illustrates that B2B firms can create
A. greater efficiency in their operatoins. B. greater efficiency in their buying and selling C. synergies between buying and selling. D. market reach through e-commerce.
What is a means by which portable devices can connect wirelessly to a local area network, using access points that send and receive data via radio waves?
A. Wireless fidelity (Wi-Fi) B. Wide area network (WAN) C. Bluetooth D. Wireless data centers