Exporting is the shipment of goods or rendering of services to a foreign buyer located in a foreign country
Indicate whether the statement is true or false
True
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Which of the following is a disadvantage of using a percentage-of-sales method to determine the marketing communications budget?
A) It assumes competitors know better than the company's own planners. B) It results in high communication expenditures irrespective of what the company can afford. C) It is overly focused on the relationship among communication cost, selling price, and profit per unit. D) It treats sales as what determines communication, rather than as the result of effective communication. E) It is too focused on long-range planning.
According to a recent study, the informate-up IT strategic role is defined as systems that:
A. Replace human labor in automating business processes. B. Provide information about business activities to all employees. C. Fundamentally redefine business processes and relationships. D. Provide information about business activities to senior management.
Which of the following is not aimed at strengthening the ability of law enforcement agencies to monitor Internet users without their knowledge?
A. USA PATRIOT Act B. Homeland Security Act C. Communications Assistance for Law Enforcement Act D. USA Freedom Act
To ensure that connectors see the value of covering a topic, a firm
A) generally needs to offer connectors a commission on media mentions. B) should wage highly visible mass-media advertising campaigns. C) should offer exclusivity to only one outlet per medium. D) has to employ members of its sales force to persuade connectors to publish a story. E) has to overcome five obstacles in the way of media mentions and word-of-mouth.