What organizational strategy should you use when you are speaking to an apathetic audience or when listeners are not aware that an issue exists?

a. problem-solution strategy
b. refutation strategy
c. cause and effect strategy
d. the motivated sequence


a

Communication & Mass Media

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One of the most important features of the dialogic theory of public relations is

A) certainty. B) commitment. C) persistence. D) self-assurance.

Communication & Mass Media

When deliberating with others, you must _____

A) be completely objective, ridding yourself of all bias B) make good arguments in support of your opinions C) hold to your opinion until others adopt your view D) view those who disagree as enemies you must defeat

Communication & Mass Media

Employ the concept and practice of immediacy to generate

audience interest. Indicate whether the statement is true or false

Communication & Mass Media

According to the Layers of Diversity graphic in your text, there are three levels of diversity in every group. Which of the following dimensions is included in the third (external) dimension?

a) Personality and values b) Race and age c) Physical characteristics and abilities d) Education and religion e) Sexual orientation

Communication & Mass Media