Which of the following support media should be employed if the objective is to achieve high levels of retention and make the communication a frequent reminder of a company's name and message?
A. advertising specialties
B. Yellow Pages
C. in-flight advertising
D. product placements
E. mobile billboards
Answer: A
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Which of the following is not one of the benefits of using a wireless network?
A. Rapid deployment. B. Greater security. C. Flexibility and scalability. D. Mobility.
In any type of sales, salespeople should remember to:
A. provide follow-up and service after the sale. B. use highly structured, memorized sales presentations. C. ask people during approach to buy their products. D. avoid seeking customers because customers find sellers. E. spend all their time helping existing customers.
Yesterday, Lorinda overheard a surprisingly unpleasant encounter between the manager of the hardware store where she works and a sales rep who sells a well-known line of tools. The rep insisted that his tools should be more prominently displayed and that a better assortment would mean more sales. The manager had other plans and told him so, and the conversation turned into a loud argument. What Lorinda observed was an example of
A. a failure of EDI processes. B. passive aggressive behavior. C. sales tactics. D. retail strategy tension. E. channel conflict.
Who said, "I was hired to win . . . and I was going to do whatever it took to do it"?
a. Kenneth Branch b. William Erskine c. Frank Slazer d. Tom Alexiou