If you wanted to ensure you have an equal number of men and women in your sample, you could use…
a. simple random sampling
b. stratified random sampling
c. convenience sampling
d. all of the above
b. stratified random sampling
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Marcus is trying to persuade his managers to give an extra day off for Thanksgiving break by reminding them that they want employees to be happy, and that holiday breaks make employees happy. This type of persuasion is
.a. inductive reasoning. b. deductive reasoning. c. cognitive dissonance. d. causal reasoning.
What should Charles most likely do?
A) He should quit the job because he cannot succeed in a territory that is disorganized and about which he has little information. B) He should ask the manager for a list of orphaned customers and their contact information to develop potential referrals. C) He should start fresh by developing his own prospect base and forget about the retiring representative's customers. D) He should piece together his prospect base by asking the retiring representative for information and matching that information up with invoices from the billing department. E) He should ask the other sales representatives in the department to each give him three or four of their prospects so that he can start to put together a prospect base.
How do researchers use participant blogs and blog mining to gain customer insights?
What will be an ideal response?
The Securities and Exchange Commission (SEC) works hard to prevent unscrupulous companies from misrepresenting themselves to paint a better financial picture for investors than they really have. Yet, in the end, it is up to investors to research the companies in which they want to invest because ________ is the norm when investing in the stock market.
A. ?est la vie B. modus operandi C. de facto marketing D. anguis in herba E. caveat emptor