____________ broadens the concept of creativity by converting a creative idea into something that is put into practice
a) Innovatio
b) Brainstorming
c) Affinity
d) Brainwriting
A
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When measuring the strength of consumers’ beliefs about the benefits of drinking orange juice fortified with calcium, John decides to use a bipolar scale running from -3 to 3. What is one potential benefit of using this scale?
a. participants can score beliefs they do not have as zero which will take them out of the equation b. the scores are easier to tabulate c. participants have more response options d. negative values have a high correlational effects
Visual aids should remain __________ during a speech
a. hidden b. unveiled c. hidden until needed d. visible e. none of these
Sue is a personal trainer at a local gym and she
typically conducts and interview with all new clients. According to your textbook which of the following best describes the goal Sue has for the interviews. A. Investigate and issue B. Conduct research to identify a pattern C. Diagnose and to solve a problem D. Learn why employees leave an organization
Which of the following is NOT a characteristic of argumentation?
(a) It is a form of expressive communication. (b) It is a form of instrumental communication. (c) It relies on reasoning and proof to influence belief or behavior. (d) It uses written and spoken media.