Gatekeepers and Facilitators in organizations are
A. opposite functions.
B. twin functions.
C. unrelated functions.
D. unnecessary functions in flat systems.
E. unnecessary functions in tall systems.
B
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In the "Why Weight" case, the advertising agency's creative insight was based on:
a. Surgery patients' belief in positive peer affirmations b. Showing successful weight losers holding up their old pants c. Using clothing labels found in common shopping malls d. Proving that eating was not as fun as fitting into new clothes
When you examine specific characteristics of an audience such as beliefs, attitudes, and values, you are identifying
a. demographic analysis. b. psychological profiling. c. audience segmentation. d. audience targeting.
The purpose of a pie chart is toa. show where
a. show how things work. b. summarize, compare, and provide lists of key ideas. c. show the size of each part as a percentage of some whole. d. show who.
Communication theorists give greater credence
a. intrapsychic mechanisms do not influence behavior b. family rules govern family behavior c. the locus of pathology resides within the individual d. group therapy should precede family therapy