Hillary Nettles works for a marketing and advertising firm. She must choose one ad piece from a number of potential ad pieces. To ensure that she makes the right decision, she should
A. put a brief description of each ad piece in a hat and draw one.
B. ignore any feedback that she gets from coworkers and consumers and make the decision herself.
C. gather information from coworkers and consumers on their reaction to the different ad pieces.
D. let her supervisor choose the ad piece.
E. discard all ad pieces and develop a new advertising campaign.
Answer: C
You might also like to view...
When compared to the costs of carrying excess inventory, the cost of lost sales is insignificant and should be ignored.
Answer the following statement true (T) or false (F)
The managers at a research company interview members of an underperforming team. They determine the team's office is too distracting, so they decide to build a dedicated lab environment to enable the team to meet its deadlines. This is an example of
A. measuring employee behaviors. B. comparing actual performance to the standards. C. initiating corrective action. D. establishing the standards of performance. E. measuring actual performance.
The basic goal of a positioning strategy is to
A. create and maintain primary demand for a product. B. create a long-term market for a product category. C. minimize product differentiation. D. correlate the total product concept with the product's position in the product life cycle. E. own a concept that establishes the product in the prospect's mind.
Which of the following would not represent a financing activity?
A. Borrowing money from a bank to purchase new equipment. B. Buying supplies. C. Paying dividends to stockholders. D. An investment of capital by the owners.