Messages that refer to other messages are
A) feedforward.
B) feedback.
C) metamessages.
D) responses.
C
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The shift in how media is created and consumed is causing a convergence of the public relations and advertising industries into a new area called __________.
a. PR/Advertising b. Strategic Communication c. Global Marketing Communication d. Consolidated Communication
Clients must review and approve "proofs" of collateral materials throughout the production process
Indicate whether the statement is true or false
The WLBT (Jackson, Mississippi) case established what important legal right for citizens?
a. that citizens could sue broadcasters over programming decisions b. that citizens had the right to examine a station’s public inspection file c. that citizens had the right to approve the hiring of a general manager d. that citizens had legal standing in a challenge of a station’s license renewal e. none of the above
Identify and describe four types of reference works.
What will be an ideal response?