Which of the following costs is most likely associated with the commercialization stage of new product development?
A) building or renting a manufacturing facility
B) paying groups of target customers for product feedback
C) determining the product's planned price, distribution, and marketing budget
D) developing a prototype of the product
E) identifying target markets
A
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The set of brands a consumer knows about but has neither positive nor negative feelings for is the:
A) inept set B) inert set C) cognitive set D) evoked set
There are several types of adjustments required to compute cash flow from operations from net income. One adjustment is an addition to net income each year for _____ because it uses no cash during that period
a. payments to employees b. payments to suppliers c. tax payments d. depreciation and amortization e. none of the above
The big risk of employing an outsourcing strategy is
A. hollowing out a firm's own capabilities and losing touch with activities and expertise that contribute fundamentally to the firm's competitiveness and market success. B. increasing the firm's risk exposure to both supply chain management failures and shifts in the composition of the industry value chain. C. putting the company in the position of being a late mover instead of an early mover. D. hurting a company's R&D capability. E. causing the company to become partially integrated instead of being fully integrated.
In the context of ethics and social responsibility in the global arena, U.S. corporations are forbidden to offer bribes since 1977 under the _____.
A. Foreign Corrupt Practices Act B. Sarbanes-Oxley Act C. Landrum-Griffin Act D. Corruption of Foreign Public Officials Act