Traits Leadership Theory assumes that leaders are made, not born
True
False
ANS: True
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The acronym “NOIR” stands for
a. nominative – ordinal – interval – ratio b. nominal – ordinal – interval – ratio c. nominal – ordinal – intervening – ratio d. nominative – ordinal – interval – rational e. nominal –ordinary – interval – ratio
One argument for not explicitly stating the conclusion of a persuasive argument is that:
a. it forces audiences to engage with the message to come to a conclusion b. it has been proven to be more persuasive than messages with explicit conclusion c. this leads to less of an assimilation effect d. it increase the speaker’s likability
Tanya, a PR professional, contacts a reporter with details about an upcoming event for which Tanya would like news coverage. Which term describes Tanya’s efforts?
a. creating fake news b. hyping a story c. making a pitch d. gate keeping
When explaining a visual aid, it is important to resist the temptation to look primarily at the aid rather than at the audience.
Answer the following statement true (T) or false (F)