Intellectual property rights are easier to define and protect than property rights for physical assets (e.g., plant and equipment).
Answer the following statement true (T) or false (F)
False
Intellectual property rights are more difficult to define and protect than property rights for physical assets (e.g., plant, equipment, and land). If, however, intellectual property rights are not reliably protected by the state, there will be no incentive to develop new products and services.
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It is important for a manager to be open to feedback because ______.
a. the receivers are doing most of the work b. receivers won’t ask questions of managers who get upset when asked c. feedback eliminates the need for follow up d. feedback is more likely to be positive than negative
The value assessment method, _____, enables a supplier firm to fill critical gaps in its knowledge of the customer firm's usage system as it relates to the supplier's market offering
Note that a critical assumption of this method is that the customer has an accurate perception of the effects of the studied changes upon its usage system. a. internal engineering assessment b. field value-in-use assessment c. indirect survey questions d. focus group value assessment
What are the input the stakeholder groups can provide to a marketing plan? What are the outputs that these
stakeholder groups will receive from the plan? What will be an ideal response?
Global leaders confront more complex contexts than do domestic leaders.
Answer the following statement true (T) or false (F)