Mallory Market Inc. relies on external debt financing and internally generated retained earnings to finance new projects. This is an unsustainable model because:
A) the firm cannot rely on outside financing to fund new projects.
B) too much debt will lead to too much equity held by outside creditors.
C) with no new stockholders the firm must eventually fail.
D) This is NOT an unsustainable model.
D
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Marketing ________ are a structured way to disseminate the insights gleaned from the two complementary approaches to measuring marketing productivity within the organization
A) metrics B) decision support systems C) dashboards D) segments E) mix models
List two ways that a systems project can contribute to the strategic objectives of the firm
Clean surplus accounting for most common stock transactions holds for shares accounted for at market value. An exception to this is:
a. issuance of common equity shares for employee stock options exercises b. repurchase of common shares c. issuance of common shares to new shareholders in public exchanges d. none of these.
The location of impulse items in high customer traffic areas illustrates a _____ product grouping
a. storability b. market segment c. functional d. purchase motivation