In the cost equation, y = $500 + $5.40x, $500 represents:
A) total variable cost.
B) total fixed cost.
C) total mixed cost.
D) total cost.
B
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Imagine that you have just been made the marketing manager for your university. Your first task is to assess your university's immediate environment. What questions will you likely ask?
What will be an ideal response?
Terms of "2/10, n/30" are an example of a sales discount
Indicate whether the statement is true or false
During the month of March, Harley's Computer Services made purchases on account totaling $43,500. Also during the month of March, Harley was paid $8,000 by a customer for services to be provided in the future and paid $36,900 of cash on its accounts payable balance. If the balance in the accounts payable account at the beginning of March was $77,300, what is the balance in accounts payable at the end of March?
A. $4,900. B. $83,900. C. $75,900. D. $91,900. E. $6,600.
Which of the following statements is true of a promotional mix?
a. Control over message content is greatest when public relations is used. b. A large audience is best reached with personal selling. c. In advertising, the sponsor or company is identified. d. The mode of communication for sales promotion is usually direct and personal.