One common trait Herbert Gans found among American journalists is that they
A) romanticize large cities.
B) celebrate rural life.
C) prefer stories on corporate individuals who live out the American dream.
D) love stories about rugged individualists who overcome adversity.
Answer: C
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The pitch of a speaker's voice is: a. the speed at which the speaker is speaking
b. manipulation of the speaker's voice to create certain meanings or moods. c. the relative clarity of the speaker's voice. d. the highness or lowness of the speaker's voice on a musical scale.
The advertising agency department responsible for deciding on the target market for the advertising is which of the following?
A. research and planning B. creative activity C. media planning D. none of these
Scientific evidence must meet the test of
(a) source reliability. (b) statistical accuracy in data collection. (c) comparing things that are really comparable. (d) All of the above
Describe an idea for a short, journalistic video that includes the message or point-of-view you want to get across. Then write a shot sheet, which lists the types of shots you want to record. This list should include whether a shot is a long shot, medium shot or close-up and the subject of each shot. The shots do not have to be in the order of the final video.
What will be an ideal response?