The Earhardt Flight School had accounts receivable of $98,500 and an average collection period of 35 days. What were the total credit sales for Earhardt?
A) $1,876,319.30
B) $588,221.60
C) $1,027,214.29
D) $754,296.48
C
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When a company calculates ________, the company looks at how much profit it expects to make from a particular customer, including each purchase he will make from the company now and in the future
A) customer lifetime value B) customer relationship management C) utility D) the exchange function E) the marketing mix
The impact of fluctuating exchange rates on companies competing in foreign markets
A. are easy to predict in spite of the variety of factors involved and the uncertainties surrounding when and by how much these factors will change. B. help domestic companies under pressure from lower-cost imports when their government's currency grows weaker in relation to the currencies of the countries where the imported goods are being made. C. never change the pecking order consisting of which countries represent the low-cost manufacturing locations and which rivals have the upper hand in the marketplace. D. always disadvantage domestic companies facing competitive pressure from lower-cost imports when their government's currency grows weaker. E. always benefit domestic companies facing competitive pressure from lower-cost imports when their government's currency grows weaker.
On June 18, Wyman Company (a U.S. Company) sold merchandise to the Nielsen Company of Denmark for €60,000 (Euros), with a payment due in 60 days. If the exchange rate was $1.35 per euro on the date of sale and $1.14 per euro on the date of payment, Wyman Company should recognize a foreign exchange gain or loss in the amount of:
A. $12,600 loss. B. $12,600 gain. C. $60,000 gain. D. $68,400 loss. E. $60,000 loss.
Word-of-mouth communication is critical for brands. A study of the impact of word-of-mouth communication and FGC for 60 brands found that WOM influences which of
a. Brand equity. b. Brand attitudes. c. Purchase intent. d. A & B Only. e. All of these.