Fervor Inc., a leading women's clothing line, has printed its company name and logo on ballpoint pens, calendars, and key rings. As part of its promotional strategy, customers of Fervor are offered these items as complimentary gifts. These items are referred to as

A. support media products.
B. premiums.
C. company benefits.
D. advertising specialties.
E. ambient products.


Answer: D

Business

You might also like to view...

The term self-monitoring

A. refers to the extent to which people perceive that they have control over events which occur. B. refers to the extent to which people are responsive to the social cues that come from the social environment. C. is the negotiator's capacity to understand the other party's point of view during a negotiation. D. is considered to be a judgment about one's ability to behave effectively in a given situation.

Business

A custody arrangement that allows both parents to make mutual decisions about their child's education, religion, and healthcare would be classified as:

A) joint. B) bilateral. C) sole. D) supportive.

Business

Job satisfaction or dissatisfaction is an attitude that reflects the

A. level of cognitive dissonance an individual experiences in a job. B. extent to which an individual is gratified by or fulfilled in his or her work. C. individual's identification with and attachment to the organization. D. level of commitment the individual has to the job itself. E. individual's tendency to be positive or negative when the work presents unknown variables.

Business

Charlotte pays $8,000 in tax deductible property taxes. Charlotte's marginal tax rate is 24%, effective tax rate is 20% and average rate is 22%. Charlotte's tax savings from paying the property tax is

A. $1,920. B. $1,600. C. $1,760. D. $8,000.

Business