The following queries produce the same results.select customer_name, customer_city from customer, salesman where customer.salesman_id = salesman.salesman_id and salesman
lname = 'SMITH';select customer_name, customer_city from customer where customer.salesman_id = (select salesman_id from salesman where lname = 'SMITH'); Indicate whether the statement is true or false
TRUE
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Which of the following methods of collecting survey data is the least popular?
A) telephone interview B) mail interview C) observational interview D) electronic interview E) personal interview
Wildboards Company introduces a product called a "Rollerboard" for which it is granted a
registered trademark. The Rollerboard is a snowboard with a removable row of wheels along the center of the underside. With the wheels attached, the user can attain extremely high speed in hard packed snow conditions. In addition, many users have found that they can use their snowboards on streets with the wheels attached. This new use of snowboards becomes very popular and many competing snowboard makers introduce similar products. The sport becomes known generally as rollerboarding and most people refer to all such wheeled snowboards as rollerboards. The consequence of this is that: A) Competitors must put a disclaimer on its boards that they are not the original Rollerboard. B) Wildboards can no longer use the name Rollerboard on its boards. C) Competitors must pay royalties to Wildboards for using the term "Rollerboard." D) Wildboards cannot stop competitors from using the term "rollerboard" for their products.
Jessica, a business tycoon, always buys her jewelry from a retailer. She has been a loyal customer, and she does not trust other brands. This scenario exemplifies the purchase of _____.
A. convenience products B. unsought products C. shopping products D. specialty products
Using multiple ads in the same issue
A. is referred to as the process of selective binding. B. is the most popular method for obtaining greater reach. C. is considered to be an inefficient way to build frequency. D. is known as split running. E. is relatively less expensive than ink-jet imaging.