Each department in a department store is usually headed by a _____ who selects the merchandise mix for the department and may also choose the promotional devices and personnel for that department.
A. franchisee
B. financial broker
C. comptroller
D. human resources manager
E. buyer
Answer: E
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The management of Raleigh Bicycles observes that the company's selling costs are affected by the increased number of visits that the salespeople make to meet dealers
The company decides to reduce its personal selling costs by making sales calls to dealers via the telephone. This marketing strategy used by Raleigh is an example of ________. A) inbound telemarketing B) search marketing C) internal marketing D) outbound telemarketing E) paid-search marketing
Which of the following is not one of the major elements of persuasive style that affects successful persuasion using the central route to influence?
A. violation of the receiver's expectations B. social proof C. use of threats to incite fears D. active participation versus passive responding
Lester Company purchases a piece of equipment on Jan. 2, 2010, for $30,000 . The equipment has an estimated life of eight years or 50,000 units of production and an estimated residual value of $3,000 . Lester uses a calendar fiscal year. The entry to record the amount of depreciation for 2010, using the production method and assuming that 6,100 units are produced, is:
a. Equipment 3,050 Accumulated Depreciation– Equipment 3,050 b. Equipment 3,172 Accumulated Depreciation– Equipment 3,172 c. Depreciation Expense — Equipment 3,294 Accumulated Depreciation– Equipment 3,294 d. Depreciation Expense — Equipment 3,416 Accumulated Depreciation– Equipment 3,416
You are a cost accountant for a firm that specializes in "small" (under 10 billion dollars) defense contracts for specialty electronics products, such as fully portable,
miniaturized CD-ROM imaging stations and global positioning transmitters/transponders. Your company is well respected in this field. One project up for competitive bids is a Field Service, Hands-Free, Individual Multi-Protocol Secure Communicator (a battlefield version of a cellular telephone, but built into each soldier's helmet, and containing necessary encryption technology). The Department of Defense wants 8 of these experimental devices to test their practicality. You have reviewed the contract specifications, and estimated that the first FSHFIMPSC should require 2350 hours, and that the product is subject to a 75% learning curve. All costs of the project (machine purchase, machine time, direct and indirect labor, and materials) have been bundled (allocated) into an hourly labor rate of $172 per hour. Determine the total project cost using the provided data.