Which is true about a case from the United States Supreme Court?
A) It must be followed in all higher courts.
B) It must not be followed in all lower courts.
C) It must be followed in all lower courts.
D) It must be followed only in state courts.
C
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The distance between the market minimum and the market potential shows the overall ________
A) marketing sensitivity of demand B) market share of the firm C) market forecast of the firm D) product-penetration percentage E) sales quota
In conducting ________, the company first identifies the major attributes that customers value and the importance customers place on these attributes. Next, it assesses its performance against competitors on those valued attributes
A) a customer value analysis B) benchmarking C) entrepreneurial marketing D) intrepreneurial marketing E) a customer lifetime value estimate
A response to a neutral message should be organized in this order:
A) (1 ) apology, (2 ) good news, (3 ) explanation, (4 ) courteous closing. B) (1 ) explanation, (2 ) questions answered, (3 ) good news, (4 ) courteous closing. C) (1 ) explanation, (2 ) good news, (3 ) clichéd closing. D) (1 ) good news, (2 ) questions answered, (3 ) subtle company promotion, if appropriate, (4 ) courteous closing. E) (1 ) good news, (2 ) questions answered, (3 ) explanation, (4 ) good news reiterated in the closing.
Pioneer Corporation purchased for $450,000 land and a building that will be used in farming operations. The appraised value of the land is $100,000 and the appraised value of the building is $400,000. Required:1) What amount of the purchase price will be allocated to the land?2) What amount of the purchase price will be allocated to the building?
What will be an ideal response?