The distance between the market minimum and the market potential shows the overall ________
A) marketing sensitivity of demand
B) market share of the firm
C) market forecast of the firm
D) product-penetration percentage
E) sales quota
A
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Retail and service organizations should ________.
A. communicate their internal problems to customers B. respond to customer complaints using "company policy" as an excuse C. establish policies and procedures that are flexible D. focus on attracting new customers instead of trying to retain current customers
When a speaker has several minutes to prepare a topic and then gives a brief presentation, he/she is delivering which one of the following types of speech?
a. memorized b. scripted c. written-and-read d. impromptu
According to the Three-Legged Stool of Total Quality, the seat of the stool is(are):
A. people. B. processes. C. measures. D. customers.
Which of the following is not a decision tool based on working capital?
A) cash ratio B) acid-test ratio C) current ratio D) dividend payout ratio