Although ratings and shares are important in audience research, a number of other computations can be performed with the data. All of the following are estimates to provide audience information except:
a) Metro survey area
b) Total survey area
c) Average quarter-hour
d) Callout research
d
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________ theory assumes that we all have differing needs for various types of information and hence use the media at different times for different reasons
a. Cultivation theory b. Uses and gratifications c. Elaboration likelihood model d. Surveillance theory
The functional areas of responsibility for a public relations department are
A) external, internal, and media relations. B) inner, outer, and superior relations. C) customer, community, and government relations. D) internal, external, and regulatory agency relations.
Open ?mindedness is a symptom of groupthink
Indicate whether the statement is true or false.
_____ plays an extremely important role in determining what people consider appropriate or worthwhile in many aspects of communication, including public speaking
Fill in the blanks with correct word