Internet advertising is growing at approximately 15 percent a year
Indicate whether the statement is true or false
TRUE
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The second phase of the 3-x-3 writing process includes researching, organizing, and ________
Fill in the blank(s) with correct word
What type of business-to-business segmentation allows B2B marketers to segment based on purchasing patterns, supplier requirements, and technological orientation?
A. psychographic B. behavioral C. geographic D. lifestyle E. demographic
Dustin loves dining at Jolenney, a continental restaurant. Whenever he has friends or family visiting him, he takes them to Jolenney for dinner. He personally gives feedback about the food to the restaurant manager and the chef every time he dines there. In the context of marketing, which of the following concepts does this scenario best illustrate?
A. Customer loyalty B. Market segmentation C. Marketing mix D. Cognitive dissonance
Why is tourism considered in sectors rather than as a single industry?
a. because tourism products are intangible and are easier to classify by sector b. early development of the industry fell naturally into clusters of sectors c. tourism constitutes such a wide span of products that it is necessary to consider it in terms of sectors d. the tourism industry is not considered in sectors