Small businesses make up the majority of the competitive landscape for most businesses. There are approximately ________ small businesses in the United States.
A. 52 million
B. 28 million
C. 39 million
D. 97 million
E. 17 million
Answer: B
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) the analytical approach B) the re?ective approach C) the criteria approach D) the de?nitive approach
Karen is interested in assessing a market segment's attractiveness by analyzing the market demand. Which of the following would be a variable should she assess?
A) number of companies B) ease of entry C) customer familiarity with her company D) market size E) access to channels that reach target customers
Sarah and Meg are new parents, and over time, they realize that their new baby’s cries are distinct based on whether he is in need of a diaper change, feeding, or if he simply wants attention. Sarah and Meg are developing ______ listening skills.
a. discriminative b. critical c. argumentative d. appreciative
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