Merchandisers usually end their fiscal year during the peak season
Indicate whether the statement is true or false
False
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All of the following are reasons consumers use the affect referral method to evaluate alternatives, except:
A) consumers have already eliminated the evoked set from consideration B) the affect referral method saves time and mental energy C) the consumer may have already used the multiattribute approach in a previous purchase situation D) the consumer has developed an emotional bond with the particular brand
Mass-customization differs from mass-personalization in that mass-customization ________
A) is a customer relationship marketing strategy B) assumes that all customers have the same needs C) allows each customer to build a custom product to meet that customer's specific needs D) involves pursuing a large-segment strategy E) recognizes individual customers by name, needs, and buying behavior.
The success of Enterprise IT investments often depends on whether the company makes complementary changes in business processes.
Answer the following statement true (T) or false (F)
Media depend on partnerships with businesses and public relations professionals for up-to-date news from the marketplace
Indicate whether the statement is true or false