Which of the following statements is generally true of microcultures?

a. They possess some distinctive physical or cultural trait.
b. They are typically uneducated.
c. They are not naturalized citizens of the United States.
d. They typically live in isolated parts of the country.


a. They possess some distinctive physical or cultural trait.

Communication & Mass Media

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Thomas works with the marketing department of a fashion accessories company and was asked to appropriately market a new range of products. He decided to distribute free samples to a certain group to gauge their opinions

His idea was that the word-of–mouth influence of these people would motivate others to buy the product. Which group was Thomas targeting? a) Women b) Baby boomers c) Seniors d) Millennials

Communication & Mass Media

A problem-solving group was called to help resolve a recent business conflict. The group performed critical research and identified the source of the problem. Based on what they found, the group followed a certain process to resolve the issue

In which phase of the problem-solving process is the group currently? a) Define the proble b) Analyze pros and cons c) Evaluate solutions d) Test the solutions

Communication & Mass Media

Each of the following are Japanese styles of business negotiation EXCEPT:

A) ?avoiding confrontation B) ?explicitly expressing disagreement C) ?working to make sure that both parties succeed D) ?planning to spend a long time discussing issues before moving toward a decision E) ?understating your own initial position

Communication & Mass Media

Supporters of Internet freedom see the medium's anonymity as one of its greatest strengths. Proponents of stricter Internet control see it as one of its greatest threats. Discuss the position of each side in the debate over control of Internet expression and then take-and defend-your own position.

What will be an ideal response?

Communication & Mass Media