What is a secondary consideration of a company focused on social entrepreneurship?
A) operational efficiency
B) community benefit
C) financial gain
D) innovation
Answer : C) financial gain
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To improve the performance of employees at Apple Orchard Inc., the company provides recognition and monetary benefits to those employees whose performance exceeds expectations. This strategy can motivate some employees to perform better. This is an example of a(n) ________ strategy.
A. occupational intimacy B. compensation C. brand alignment D. appraisal E. job design
How does a national retailer benefit from selling private-label brands?
A. Since the retailer carries the cost of advertising of a private-label brand, the costs are covered by the consumer. B. The retailer spends less on advertising private-label brands and therefore saves money. C. By selling private-label brands, a national retailer can differentiate its assortments. D. Since it is a national retailer, customers will naturally know the private-label brand. E. Since nationwide stores carry the private-label brands, it gives little choice to the consumer about assortments.
Which of the following is the first stage of the buyer decision process?
A) need recognition B) information search C) evaluation of alternatives D) purchase decision E) postpurchase behavior
Which of the following is not an appropriate factor to consider in determining which records to micro-record?
A. Length of time records are to be kept B. Physical characteristics of records C. Admissibility of record as court evidence D. Availability of equipment in which to store micro-images